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the heart of food Turns 3

by Simon on February 10, 2012

Picture of cupcake with birthday candle

The first blog post published on the heart of food was on February 9, 2009. Though it’s only been a little over three years since the birth of this blog, it seems like an age ago in retrospect. It’s been a great three years of highs and lows, with lots of wonderful food experiences shared with some great people.

Looking back over your previous body of work can be a rather cringe-worthy experience; reading through clunky prose and viewing terrible photos that you would rather not have anyone see, or at the very least be generous enough in spirit to not let you know.

While it still stings, there are positive aspects of looking back that shouldn’t be overlooked or swept under the metaphorical rug. You see, for me it’s all about progression.

image grid of photos from various years at the heart of food

We all sucked at one stage. Perhaps I still do. I know that I often fall short of the bar that I set myself. However, the thing I find heartening about the process is the progress that is made. I view my blog as being very photo-centric in nature so the progression in quality matters to me, not just of the photos themselves but also how they serve the storytelling narrative of a given post.

The images above shows a snapshot sample of images from posts published in February of the years indicated. I can’t say that I’m proud to be associated with all of these photos, but I feel better knowing that I haven’t stagnated or regressed. It gives me a sense of optimism for the potential the future may hold.

photo montage from old travel blog

In the spirit of retrospection and of progression, here are a couple of random facts that you may not know about my blogging life:

“The Lone Foodie” was the original name for the blog – During the early concept and development stages of this blog, the working title was The Lone Foodie. The idea behind it was to have the food blog stylised in homage to the Silver Screen classic The Lone Ranger, complete with black and white photos and with references to movies and television shows throughout. It was also a play on the fact that, at the time, it seemed like I was the only person in my immediate social circle at the time that cared about food in any way; the lone foodie of the group so to speak.

There was one critical issue that I’d overlooked that made me scrap that idea – grey images of food tend not to look all that appetising. Whilst this concept for the blog was left on the cutting room floor in favour of what we have today, there are remnants that can be found in some of the posts from this blog, particularly some of the earlier ones.

the heart of food was not my first blog – the heart of food was not my first foray into blogging. Back in 2007, I started up a travel blog to inform friends and family of the various experiences during my month-long trip to Hong Kong & Japan. This blog, Simon Space (yes, I know…), was ground zero for not only my first steps into the world of blogging (assuming you don’t count Geocities) but also some of the most cringe-worthy material I’ve ever posted online.

photo montage of food photos from old travel blog

Yes, my photos were once that bad! Even back in those early days I was very much a food blogger at heart. Not a good one mind you, but as I said it’s all about the progression.

I hope that in years to come that I’ll be able to look back over the posts from this year and feel the same mix of cringe and optimism as I do now looking over my prior work.

As for the immediate future for the heart of food, there are two projects in the works that I’ll be looking to announce soon; a revamp of derelict one from the past and a new one, both of which will be announced soon.

In the meantime, if you haven’t already done so, I encourage you to follow my various antics (not all food related) on Twitter, Facebook, Google+, Instagram (search for theheartoffood or view via Webstagram), Pinterest and via RSS.

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{ 41 comments… read them below or add one }

Phuoc'n Delicious February 10, 2012 at 5:42 pm

Happy 3rd bloggerversary Simon! Love this learning curve that we all are on. May there be more deliciousness to come
Phuoc’n Delicious recently posted..Heart-shaped red velvet cupcakes

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Simon February 11, 2012 at 5:47 am

Thanks! It’s certainly part of the fun. To more deliciousness indeed :)

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Simon Food Favourites February 10, 2012 at 5:53 pm

Congratulations!!! The blogging world has certainly benefitted from your awesome photography. There should be three candles in the cupcake though? :-)
Simon Food Favourites recently posted..Reuben Hills: Coffee roastry & café, Surry Hills (7 Feb 2012)

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Simon February 11, 2012 at 5:45 am

Short answer: no.
Long answer: no, not really. I could have but I chose not to. I’m happier with it as it is.

Thanks for the kind words :)

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Rita (mademoiselle délicieuse) February 10, 2012 at 6:02 pm

Happy blog birthday, Simon! I think your early photo efforts are still better than my current ones so you must set the bar really high for yourself =D I’m not comfortable looking back at my earlier stuff yet haha.
Rita (mademoiselle délicieuse) recently posted..Hong Kong Series: Street eats & snacks

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Simon February 11, 2012 at 5:37 am

Lol! You’re being too modest :)

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Food Endeavours Blue Apocalypse February 10, 2012 at 6:14 pm

Happy Birthday!

I like the concept of the Lone Foodie. I am the lone foodie in my group of close friends and 80% of them are vegetarians. Eating out is always a challenge!

Looking forward to hearing about your new projects :)

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Simon February 11, 2012 at 5:34 am

Oh wow, my condolences. Sorry to hear about your lone foodie situation. Hopefully your access to local food bloggers is helping the situation. I know that without them I would have eaten out at a lot less interesting places :)

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Karen | Citrus and Candy February 10, 2012 at 7:12 pm

Congrats Simon and happy birthday to THOF!!
Karen | Citrus and Candy recently posted..Pulled Beef and Beer Pie

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Simon February 11, 2012 at 5:32 am

Thanks! Kinda wish now that I’d called the blog the heart of restaurants or something similar. Would have made for a cooler acronym :) hehe

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Jacq February 10, 2012 at 7:33 pm

happy 3rd birthday to your blog! I cringe when I see my early posts as well but I agree that it’s always nice to see improvement in your photography skills over time. Here’s to many more years of blogging!
Jacq recently posted..The Pie Tin, Newtown

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Simon February 11, 2012 at 5:30 am

And to many more years of progression, hopefully :)

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Richard Elliot February 10, 2012 at 9:47 pm

Happy Birthday Simon!
Richard Elliot recently posted..Tet: The most random thing I’ve done in a long time

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Simon February 11, 2012 at 5:29 am

Thanks dude :)

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Helen (Grab Your Fork) February 11, 2012 at 12:22 am

Happy bloggiversary Simon! Looking forward to hearing about your two new projects :)
Helen (Grab Your Fork) recently posted..Bo Bay Mon Seven Kinds of Beef at Bach Dang, Canley Vale

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Simon February 11, 2012 at 5:28 am

Thanks mum!

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chocolatesuze February 11, 2012 at 12:45 am

woo hoo happy blogiversary! here’s to many more years to come!

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Simon February 11, 2012 at 5:27 am

One can only hope :)

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Detective Chow February 11, 2012 at 1:32 am

Happy birthday\anniversary. I like the idea of a movie-themed food blog. I wonder what 3 years of B&W food photos would look like. Probably not as delicious as what you have now.
Detective Chow recently posted..Bruno’s at Hunky Dory Social Club, Darlinghurst — or — Journey to Another Dimension

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Simon February 11, 2012 at 5:13 am

Thanks! If I was really going to stick to my guns and go all silver screen, I probably would have mixed it up or eventually make the shift – “the heart of food, now in colour!” :)

Does kind of make me wonder how things would have turned out if I stuck to that.

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Tina@foodboozeshoes February 11, 2012 at 1:48 pm

Congrats on doing the time and making serious steps upwards and onwards ;) Here’s to many more years!
Tina@foodboozeshoes recently posted..The Devonshire Friday prix fixe on my mind

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Simon February 11, 2012 at 5:05 pm

Thanks Tina. Let’s hope that there will be many more :)

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Rhonda (Thedaintybaker) February 15, 2012 at 4:32 pm

Happy 3rd Bloggerversary!! Ohh how interesting to follow ur blogging journey!! One would def not know your previous amateur ways as you are one of the most awesome/pro photographers i know… lol makes me think theres still hope for me lol!! Well done!
Rhonda (Thedaintybaker) recently posted..Food for the toothless

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Roxy February 19, 2012 at 9:57 pm

Happy 3rd Blogthday!! Your blogs and photos are so amazing! Wonder what another 3 years will bring!
Roxy recently posted..Pizza & Game Night

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Apple February 20, 2012 at 12:09 pm

Happy 3rd Birthday! Its nice to see where a great photographer and blogger like yourself started from. It makes me feel like theres a pot of gold at the end, that if I keep trying and practising my photos may one day show promise :) I’ve always love looking at your food photos, they’re always so wonderful!

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Anna @ the shady pine February 20, 2012 at 8:59 pm

A very happy 3rd blog birthday….quite a milestone!
Anna @ the shady pine recently posted..Almond and rosewater brittle

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Vivian - vxdollface February 20, 2012 at 10:59 pm

Happy 3yr Blogaversary! Greatness comes with lots of practice and you’ve come so far from those cringe-worthy days haha good stuff mate, it’ll only get better from here on :)

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Christina @ The Hungry Australian February 22, 2012 at 11:01 pm

Congratulations on 3 years, Simon! What a wonderful achievement :)

As a relatively new reader of your blog I loved the look back over the years. It’s encouraging to be reminded that we all have to start somewhere and that no one is born an amazing blogger, photographer or writer.

Thank you for sharing your journey with us.

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jack February 24, 2012 at 5:42 pm

A happy 3yrs to you! Onwards and upwards as they say :) I’ve always enjoyed your blog and I think more than anything else it’s about having heart which you have tonnes of!

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Simon March 8, 2012 at 9:46 pm

Aww, thanks jack :)

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Heather February 28, 2012 at 5:20 am

Happy 3rd bday to the blog!

Simon Space? Love it :-) We all start somewhere, and I still feel I’m in the early stages, even though my current blog isn’t my first.

I’ve always loved your photos and think you’ve progressed very nicely!
Heather recently posted..I’m getting married…really!

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Simon March 8, 2012 at 9:45 pm

Thank you for your kind words. I look forward to our mutual growth :)

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Ramen Raff March 5, 2012 at 8:41 am

Congrats The Heart Of Food! Belated happy 3rd Bday!

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Simon March 8, 2012 at 9:44 pm

Thanks dude! Better Be-late-d than never :)

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muppy March 6, 2012 at 3:18 pm

Just spotted this, Happy 3rd Birthday :) It really is a journey, and oddly enough I am so surprised by that! I love this new family of food bloggers i’ve found and can’t wait to continue this ever growing and changing experience of my blog :)
muppy recently posted..Ginger Biscuits filled with Lemon, Ginger and White Pepper Buttercream

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Simon March 8, 2012 at 9:41 pm

Lots of fun times ahead, I’m sure :)

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thang@noodlies March 11, 2012 at 1:00 pm

How wonderful, congrats Simon.. here’s to a wonderful 3 years and many, many more to come!

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thehomefoodcook April 27, 2012 at 3:23 pm

Really nice to hear about your blogging journey…encouraging too for me. I’ve just started almost 2 months ago (just a fraction of what you’ve done) and have learnt lots from your site already.

I agree, it’s all about the learning experience. But I also think that apart from your pictures, what makes your site interesting is your style of writing. I am trying to improve both my photography and to find a writing style for myself too.

Have a look at my blog and let me know what you think! http://www.thehomefoodcook.com/ …I’m in Sydney too …a link on your blogroll would be very much appreciated!
thehomefoodcook recently posted..Growing on My Balcony Garden

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Christine June 29, 2012 at 11:30 am

Happy (belated) third birthday! Great to see the progress pics and learn some facts about you :)
Christine recently posted..Heston’s Macaroni and Cheese

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Simon June 30, 2012 at 3:21 pm

Thanks! Look forward to the progression over the coming year :)

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gaby @ lateraleating July 6, 2012 at 12:05 am

Happy 3rd blogiversary Simon! I can see blogging is like everything else in life, the more you practice, the better you get at it :)
gaby @ lateraleating recently posted..Review: The Wine Plate

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