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Keeping a SIFF Upper Lip – Sydney Food & Wine Fair


Raise a glass and toast the closing of a fine month of food, festivals & fun otherwise known as the Sydney International Food Festival. The last event scheduled on the calendar was the Sydney Food & Wine Fair, held at the northern end of Hyde Park, with all proceeds going to the AIDS Trust of Australia.

Having a prior engagement that day, I was only able to attend the last couple of hours of the festival. However, even at this late stage, there was still a substantial festive buzz to this central city park.


Festivities began with Ben & Jerry’s Ice cream, who were giving their ice cream away for free! A heart-felt message on the side of their promotional van – peace, love & ice cream. All good things…


… except when you proceed halfway down a long queue for your free scoop, to only find out that there is no love, as there is no piece of ice cream left to hand out.

To paraphrase the title of one of the Hoodoo Gurus hit songs, missed free love :(


One piece of free love that I didn’t miss out on was at the Ferrero Rondnoir chocolate stand. The chocolate was alright too, as far as mass produced commercial chocolates go :)


The Pink Salt stall hawking their pink fluffy cupcakes. With each coupon valued at $3, it scares me to think that there are correction marks on the board. Cupcakes selling for $6? Really?


The amazon in the background had the task of drawing customers to the stall. Along with the new (and more sensible) pricing, cupcakes where going as quickly as shh-he could round them up.


Brasserie Bread was well represented at the fair with a couple of stalls.


The first stall consisted of a sausage sizzle. They look like they were well prepared for an eleventh hour onslaught of hungry consumers.


Their other stall saw to the sampling and sale of their traditional line of breads and pastries.


The wonderful loaves of bread from Brasserie Bread which could be sample for free. The various samples were nice but I would have preferred if they were served with some accompaniment such as flavoured oils, dukkah or even something as simple as butter & jam.


I picked up a sour dough loaf (centre of the pile) for a couple of coupons ($6) as I was heading to a friend’s birthday barbecue straight after the fair. The sour dough loaf was good, but more on that in another post.


Doughboy Pizza was still going strong. If I hadn’t already had lunch, and also had a barbecue to attend in the evening, I, like the Asian popstar idol wannabe, would have so joined that queue too.


There were quite a number of stalls vending wines and other alcoholic beverages.


The guys at the Icebergs Dining Room & Bar ensure that every last drop of juice is squeezed out of their oranges. Such attention to detail!


While the Bavarian Bier Cafe stall had this guy drawing in the customers with lines along the lines of “drink our beer and make everyone look 10% better”. Charming…


A chef heads back to his stand while a lady ponders her options.


A rather unfortunate looking photo of a pick pocket about to be caught in the act or one of the staff from the Tempus Two stall throwing his rubbish from outside the 3-point line?

Off the ground, off the sample tray, off the stall. Nothing but bin liner.


The stage band were rocking the tunes, inpiring a number of people to get up and dance starting up an impromptu dance floor.


Even during the last hour of the fair, there were plenty of people coming and going…


… or kicking back and relaxing, enjoying the fine Spring weather.


As I look back longingly on the month long festival of food, to the loves, loathing and lost opportunities, there is a bittersweet moment; one filled with both merriment and melancholy. However, one should proceed with a stiff upper lip, as there will always be next year.

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{ 11 comments… add one }
  • Belle@OohLook November 4, 2009, 1:09 pm

    Hehe at the Pink Salt cupcakes – they were 2 coups when I walked past, with no takers. Though the Bavarian Bier guy could get me to try his wares anytime…*ahem*. As you said, there’s always next year.

  • Karen November 4, 2009, 1:30 pm

    Great pics Simon! LOL at Asian popstar wannabe. I like how he’s standing underneath the sign ‘Doughboy Pizza’ hehe.

  • Chris November 4, 2009, 1:52 pm

    ^ lol @ Belle!
    I can’t believe I missed out on all the SIFF events this year *hangs head in shame*. Tim told me his friend had invited him to “some food thing in Hyde Park” – and neglected to mention it was the Sydney Food and Wine Fair >.<;;;
    Love the shot of the alleged 'pick pocket' haha!

  • Tina November 4, 2009, 3:54 pm

    That guy at the Bavarian Bier Cafe stand was HILARIOUS…! We’re still trying to work out whether he was putting the accent on, or if it was genuine… :D

  • Nutmeg Nanny November 5, 2009, 12:08 pm

    Wow what a delicious fair! Everything looks delicious:)

  • Ellie November 5, 2009, 12:28 pm

    Always love your event coverage. Full of lovely pictures and details.

  • Lex November 6, 2009, 3:41 am

    hey you didn’t come say hi at my stall! :(

  • Simon Food Favourites November 6, 2009, 11:37 am

    looks like a better and more interesting event this year. i didn’t get a chance to check it out. gotta love the free love :-)

  • Jacq November 6, 2009, 10:35 pm

    Hilarious post! Love how the try-hard Asian popstar has that “too cool” look on his face. I didn’t notice how awfully expensive those pink cupcakes were! I don’t suppose that the promotions “girls” helped their cause much if they had to reduce the prices…

  • Simon November 13, 2009, 9:49 am

    Hi Belle! Just hope that when he does offer his wares that you have your hands around a tall, wide glass and not a short, skinny one :)

    Hi Karen! Hehe. I don’t think I could have gotten a better shot if I’d had asked him to pose for it :)
    Hi Chris! Tim fail, though in all fairness maybe he didn’t know himself until he went.

    I did a double-take when I first saw the photo, until I remembered what had happened around that time :)

    Hi Tina! Hehe. Accent or no, I’m more wondering whether his corniness was put on or genuine :)

    Hi Nutmeg Nanny! Did seem that way, for what little food that I actually saw by the time I got there.

    Hi Ellie! Thanks! Always love your comments :)

    Hi Lex! I have an image of an empty China Doll stall if you wanna see…

    Hi Simon! Totally. Free love never goes awry :)

    Hi Jacq! Whether it was the updated price or the lad-ies promoting the stall but people were queuing up for their piece of pink love.

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